When we go shopping we are often in a hurry, we get annoyed by the crowd and the variety of products exhibited in stores disorients us…in these cases, the purchase experience can be tiring and we may end up going back home without finding what we sought.
Thanks to the functionalities provided by the iBeacons technology, IMApp avoids the most frequent inconveniences of the shopping experience, by facilitating the search and purchase of products: through their mobile device, users can easily locate the closest store, receive customized proposals and offers when approaching the boutique, visualize products on sale, bookmark them into a personal list and share their purchases on social networks.
In this light, IMApp enables a perfect integration between the physical and the virtual store, making the purchase experience more comfortable and pleasant.