Trade fairs and exhibitions attract and surprise us for their variety of opportunities, but sometimes these large spaces can also disorient us and signage is often misleading…confusion increases when we are submersed with promotional flyers and coupons that we end up accumulating or throwing away.
IMApp allows to overcome these limitations by facilitating movements across exhibition spaces and supporting tailor-made marketing campaigns: besides relying on a precise interactive guide, any time visitors approach a specific stand they can visualize multimedia contents and receive updated and customized notifications on the basis of their interests and preferences.